Logo-making Machine!

I am pretty sure by the end of this class I will completely understand the in's and out's of logo creation. But, I guess that is the point isn't it? I do not yet have a photo or scan of my first logo for this class that I inked with a brush, however, I will add it to this blog once I have it. I do have a photo of my most recent logo creation that I completed in Adobe Illustrator. There is a preliminary drawing for that logo that I will add to this as well as the finished one.

Visually Communicating Ideas

One of the first assignments in our Intro class that we had was to synthesize drawings down to tight visual communicators. Designers have to get their point across very quickly and I learned early on that I really needed work with this. The images below show something "Socially Significant" to me. The first image is the preliminary idea and the second image is my more developed and synthesized drawing.

I think that I had a definite improvement and had a very good understanding of the idea behind the assignment by the end.

Gestalt psychology...it's about the parts as a whole...

Upon the first look at the image on the left, most people see a silhouette type image of a woman. However, upon closer inspection and a bit of tricking of our eyes we can see that the darker image is a man playing a saxophone. 

The trick that our eyes play on us is part of Gestalt psychology.

 

This psychology consists of several laws:

Law of Closure: Just because an image isn't quite complete, like the one on the left, doesn't mean that our eyes not are able to "close" the image into something recognizable. For example, the facial shape of the woman on the left is created based on the positive and negative shapes that are present.

Law of Similarity: Basically, anything that is similar or that we know to be similar, our brains automatically try to group together. For instance, we know that humans have two eyes and the basic outline of one is created on the left of the above image and the basic shape of one is also created and together, the brain is able to, in a round-a-bout way, piece them together and make recognizable things out of them.

Law of Proximity: A good example of this would be placing dots on a piece of paper and being able to draw a line to connect them with our eyes when a line isn't actually present. Our mind tries to group things together and make sense of things that might randomly be spaced apart. In the case of the dots, a line could be created rather than a jumble of random markings.

Law of Symmetry (or figure ground relationships): The next image is a good example of this. There is obviously a window shade present,  but based on the spacing of the lines and also on the shapes of the lines, we are able to make out the shape of a face profile. 

Law of Continuity: We are able to recognize through the image below that the "line" created from the circles on the left "continues" through both the above grouping and below grouping of circles as well.

Law of Common Fate: When the viewer sees similar objects or images facing/pointing in the same direction, there is a common thing between them all. However, if one of the objects or images is placed differently then tension is created for the viewer and there is no commonality with the images.

Semiotics in relation to my logo creation...

Since starting the process of creating logos, the idea of semiotics has made more sense to me than it previously did. It made sense before but I am beginning to piece all the parts of it together in a better (more complex) and different way.

Through the process that I went through to arrive at a conclusive image for my logo, I used many principles of semiotics. The overall idea of semiotics, which is the study of signs and the production of meaning, was a large piece of the creative idea. I first thought of an idea or object and from that thought of recognizable images that could relate to them. By doing this I was then led to semantics. I had to come up with a relation between the signs that I was coming up with and be sure that they really did signify the idea(s) or object(s) that I was referring to. Once I had done that, I began to notice similar traits in line and shape quality that the images created together, and also how two different ideas or objects could come together to create a recognizable logo without being static or confusing; syntactic. Significance also played a part in that process because I had to then become the “viewer” of the logo rather than the “creator”. I knew what I was creating but would what I was creating get my idea(s) across to the viewer? I also had to consider the logo as being a connotation or denotation. In other words, would it mean, or stand for, something directly (denotation) or just suggest or imply an idea rather than have a literal meaning (connotation). After working through several ideas for my first logo I feel that I successfully observed and applied the many concepts and ideas that make up semiotics.